Brands like Oracle and Experian play it safe. The team at Dope Marketing wanted to break the data mold and go bold. In order to differentiate themselves in their market, Dope Marketing decided staying with the status quo wasn’t going to work for them. We provided strategy to support their vision of keeping fun and passion to the left and right of experience and intellect.
We created a revised and refined Brand Strategy and Visual Identity (including logo suite, color, photography, and more) that clearly defined the road forward for Dope Marketing, with clear, bold differentiation in their market.