Leveraging the original Brand Idea “Limitless Imagination,” through our signature BRANDING INTENSIVE, we built upon the existing visual strength of the logo and colors to appeal to both men and women. The new logo includes an “infinity” symbol melded with other geometric shapes to form a unique mark and identifier for their brand.
We maintained the existing brand mark, but evolved the brand to incorporate updated photography, design elements, and graphics. In doing so, we had more assets to design and develop a new, modern and forward-thinking website to express the world who they are and what they do.
During a multi-year branding engagement and retainer with BRANDING FOR THE PEOPLE, we delivered the following:
- Brand Strategy / Brand Positioning
- Brand Architecture
- Brand Guidelines
- Creative Services
- Event Branding
- NAMING FOR THE PEOPLE
- Visual Identity (logo suite, color palette, graphic elements, photography style, typography style)
- Website Design
- Website Development
- Social Media Branding
- Ongoing Brand Consultation