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Rebranding Cheeky Scientist to be the largest association for PhDs transitioning to Industry.

Cheeky Scientist came to Branding For The People because their branding was inconsistent, confusing, and cluttered. Spanning over 6-7 months, we partnered with Cheeky Scientist to create a clear Brand Strategy, Marketing Strategy, Brand Culture Strategy, Message, Voice, Positioning, Brand Architecture, Brand Identity, Website UI/UX Strategy, and Website Design. The brand is now positioned to become the largest association for PhDs that provides lifetime career and technical training for Industry.

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