Redefining Interior Design Firm’s UI/UX Web Strategy.
Barton + Barton, a full-service interior design firm located in Del Mar, CA, came to Branding For The People because they wanted more customers for their business. They already had a beautifully-designed, photography-driven website. But, they were missing the mark with a defined positioning, clear message, and overall website user experience. There wasn’t even a call-to-action. We decided to not redesign their logo or change their assets. Rather, we wanted to leverage them in a powerful way, by developing their Brand Strategy, messaging, and UI/UX Strategy for their website. In doing so, we transformed their website from a beautiful resume-style website to a lead-generating machine. Below is the results of our work.