Developing a new brand for Barb started with our signature BRANDING INTENSIVE. From this work session, Re helped Barb conceive a Brand Idea and Brand Platform to advance her business forward.
For visual inspiration, we used one of Barb’s core philosophies: who you’re being needs to connect with what you’re doing. Hence, the logo creates a visual connection between the letter “b” (for “being”) and letter “d” (for “doing”). This subtle design treatment tells Barb’s brand story through a powerfully symbolic and meaningful logo.
Over the course of a 6-month engagement, BRANDING FOR THE PEOPLE delivered the following:
- Brand Strategy / Brand Positioning
- Brand Guidelines
- Brand Idea
- Creative Services
- Visual Identity (logo suite, color palette, graphic elements photography style, typography style)
- Stationery System