Amazing.com planned their rebrand around a specific goal: increasing sales in both the short and long-term by creating a clear brand message and clear path for potential customers to follow and engage with.
More than that, Amazing really wanted to elevate their business with a shift from straightforward business to an emphasis on impact. Rather than just putting money in the bank, they wanted to demonstrate growth: what money allows access to, providing for family, growing, and exploring.
We re-imagined their brand with themes of exploration and discovery, providing a new visual identity, verbal identity, logo suite, website re-skin, and all-new collateral. These are the results.