SOUND LIKE YOU?
- 01Your brand got you to where you are today, but won’t get you where you want to be.
- 02You’re changing your business model or strategy and your branding doesn’t fit your new direction.
- 03You have brand shame. Friends and colleagues are begging you to rebrand.
- 04Your brand is inconsistent and confusing, especially to your ideal target audiences.
- 05Your brand is not unique or distinct from your competitors
- 06You have trouble identifying what differentiates you.
- 07Your marketing, advertising, and social media are not converting.
IF YOU CAN RELATE TO ANY ONE (OR ALL)
OF THESE STATEMENTS, YOU’RE IN THE
HOW IT WORKS
Our team has spent tens of thousands of hours building brands, so that you can benefit from our experience. Do you have that kind of time to figure this out on our own? Our signature methodology is articulated along three phases: ORGANIZE, SIMPLY, and AMPLIFY. First we must ORGANIZE all the necessary data points to identify your market position. Then, we SIMPLIFY your brand into a core Brand Platform — this simplification process enables you to focus on the areas that matter the most for your brand. Finally, once your brand is clarified, you can now AMPLIFY your brand in the marketplace to achieve maximum performance. The culmination and output of this process is referred to as your Brand Strategy.
WHAT IS A
Your Brand Strategy is made up of the following 22 modules:
We offer two different INTENSIVE experiences depending on timing, budget, and your own work preferences.
FREQUENTLY ASKED QUESTIONS
HOW DO I KNOW IF I’M READY?
The truth of the matter is that there’s no better time than today to work on your branding. The first questions we ask are “WHAT is the branding problem that you’re trying to solve?” and “WHY are you interested in going through the branding process now?” If you’re not 100% clear on why you want to be an entrepreneur or business owner, then it’s probably not the right time to even think about branding.
WILL I GET A LOGO IN THIS PROCESS?
If there’s one thing you should know about branding, it’s that your logo is not your brand. While logos are an important and symbolic part of your brand, we need to first define the brand before we can even think about creating a logo, selecting colors, writing copy, or even building a website.
WHAT EXACTLY DO I GET?
The short answer: you get a 40+ page document that defines the various layers of your brand, also known as your BRAND PLATFORM. This contains the foundation and strategic tenets of your brand. For most entrepreneurs, it’s the missing piece of the branding puzzle. It’s the most important part of building a brand, and yet, it’s also the most overlooked.
HUNDREDS OF HAPPY CLIENTS CAN’T BE WRONG
“Re Perez and BRANDING FOR THE PEOPLE helped us take a big leap forward in our branding and messaging. With in depth analysis, INTENSIVE meeting time, and a lot of soul searching, we were able to see the places where our branding worked and where it needed an upgrade!”
“The INTENSIVE was exactly what we needed. It gave us the time, the tools and the feedback necessary to go deeper and identify our unique position in the marketplace. Re’s proprietary branding process is nothing short of genius, especially with the hands on guidance of his team every step of the way.”
“Re Perez has an uncanny ability to drill down to the heart and soul of a company, obtain its essence and use that information to create a brand and brand architecture. Re and his company’s precision, professionalism and execution have translated into significant financial gain for our company.”
“Wow, what an incredible experience! The INTENSIVE ON-DEMAND gathered companies with literally 50 times my annual sales, yet I was treated as a peer by everyone involved. The amount of growth and development has afforded my small business is an invaluable asset.”
“I wanted an agency that could help me take my business to the next level, and make a bigger presence in the marketplace. By the end of the INTENSIVE, I had a clear, concise concept I could immediately put into action. The investment we made will elevate my brand that separates us from a sea of other bikini brands. Thanks to Re Perez and his team!”
“I had many different business ideas and that what I really wanted was an ‘umbrella brand’ that would not only tie everything together but give me clarity. The experience was mind-blowing! Before the INTENSIVE, I thought branding was something I’d get to in a few years. I discovered branding is a key foundational element.”
“The INTENSIVE raised many questions about my business, our process and our messaging. Aside from the visible change to our brand, the single biggest change has been a mental one — shifting from a company who cannot seem to share what we do well in an effective or widespread manner to a company that is proud of what we do and ready to share it with the world.”
“As a mother of 8 and an entrepreneur at heart I’ve struggled with how to get my message out and be heard by the right people. The INTENSIVE was so much more profound than logos and colors. Through the process I found my unique and authentic voice! BRANDING FOR THE PEOPLE has saved me countless hours of sweat and tears in the journey of being a Mommy-Preneur.”
“The INTENSIVE delivers on its promise. I was seeking a messaging breakthrough and a re-brand strategy so that I can take my business to the next level. I got exactly what I needed and more! Re Perez and his team are brilliant. I received so much value from this experience that I’m considering making it a regular part of fine-tuning my branding by attending again. Yes! It’s that good!”
“BRANDING FOR THE PEOPLE are true professionals. They have an extraordinary vision to help differentiate your company and take your business to an entirely new level. They have a proven track record. If you’re looking to set yourself apart from the pack, then I recommend BRANDING FOR THE PEOPLE.”
“Working with Re Perez enabled us to reposition our company into exactly where we wanted to go by adding several layers to our business!”
“To date, working with BRANDING FOR THE PEOPLE has been one of the best things I’ve done for my business. My messaging and brand are clear to the world. Amazingly, you helped me know what choices I should be making based on what my company stands for.”
“Working with Re Perez and his team been one of the best business investments I’ve ever made. If you want to crush your competition, then hire BRANDING FOR THE PEOPLE.”
“The single reason we went from a million to 3-million and making the Inc. 500 list two years in a row, is because of Re Perez and BRANDING FOR THE PEOPLE.”
“Re Perez and team gave us renewed clarity on our position in the marketplace and the mechanics of making our brand more than just a great logo.”
“Although we love the new look and identity that people see externally, the real gold is what people can’t see — a strong brand philosophy. BRANDING FOR PEOPLE gave us a brand that demonstrates the high-quality of our work and allows our company to break away from the overcrowded marketplace.”
“I have worked with many people in the 11 years of my business and have found it very hard to find people who can truly understand the uniqueness of my skill set and intentions. My business has quadrupled since the new site started to be found online. I have increased my close rate from 33% to 99%”
“I was surprised about how detailed
the dissection is on creating a logo and defining a brand. I wish I taken the step 10 years ago.”
“…From a VIP day in New York to really get to know us all the way through to the implementation of the new branding. Re Perez’s creative product looks great!”
“It brings you such a sense of relief getting validation from the team that you are on the right track, they not only validate you, they amplify what is best in you.”
“Thank you for such an incredibly uplifting and informative INTENSIVE. I feel better equipped than ever before about my business and brand and how it’s evolving as a business and from my heart.”
“With BRANDING FOR THE PEOPLE’s direction, we created a beautiful and cohesive framework that housed all of my ideas. Suddenly my messaging is so clear. Sales has become SO easy. I’ve already made almost the full investment back in sales from what we have released!”
“Rebranding can be a pain in the ass process for a company. The new brand opened up more markets for us to sell into and really gave us the bigger company image for us to fulfill our vision for growth. They WOW’d my team and myself with what and how they walked us through their process”
“Callan Rush and I managed to somehow build a multi-million dollar business with a Brand that was random, at best (and destructive, at worst). Since working with Re Perez, our new brand made the transition to an 8-figure company easier!”
“The INTENSIVE gave my brand clarity and focus that had been eluding me. No matter how many books I read on branding, I could never have put all of this together on my own. This has been one of the most valuable programs I’ve ever gone through by far!”