ATTENTION MARKET LEADERS, INDUSTRY DISRUPTORS, AND GAME-CHANGERS!

Our signature INTENSIVE is the most strategic and comprehensive brand-building process designed to help you build the foundation for a memorable and profitable brand. Watch the short video to learn more. You’re in the right place if you are:

  • An emerging entrepreneur ($250k to $900k annual revenue)
  • An expanding small business ($1mil to $10mil annual revenue)
  • An established small business ($10mil to $50mil annual revenue)

WHAT EXACTLY IS THE…

Whether delivered through a group or one-on-one format, the INTENSIVE is the best brand-building experience to build the foundation for your brand. With 25+ years of branding expertise from Fortune 500 brands, Inc. 5000 companies, and thousands of entrepreneurs, our solid track record, reputation and collaborative approach will help you elevate the vision for your brand — whether you need a brand re-fresh or a brand overhaul.

FREQUENTLY ASKED QUESTIONS.

HOW DO I KNOW IF I’M READY?

The truth of the matter is that there’s no better time than today to work on your branding. The first question we ask before embarking upon the branding process is to understand “WHAT is the branding problem that you’re trying to solve?” or “WHY are you interested in going through the branding process now?” That said, if you’re not 100% clear on being an entrepreneur or business owner, then it’s probably not the right time to even think about branding.

WILL I GET A LOGO IN THIS PROCESS?

If there’s one thing you should know about branding is that your logo is not your brand. While logos are an important and symbolic part of your brand, we need to first define the brand before we can even think about creating a logo, selecting colors, writing copy, or even building a website.

WHAT EXACTLY DO I GET?

The short answer. You get a 30+ page document that defines the various layers of your brand, also known as your BRAND PLATFORM. Essentially, it’s the foundation and strategic tenets of your brand. It’s the missing piece of the branding puzzle for most entrepreneurs and business owners. It’s the most important part of building a brand, and yet, it’s also the most overlooked. See below to review all the modules covered in the process.

THE MODULES COVERED

BUSINESS LANDSCAPE

In this module, we begin with a clear understanding of the “WHO, WHAT and WHY.” In other words, who are your target audiences? What is the problem you solve? And, why should they listen to you? We answer these questions in the context of your business landscape and with a goal of understanding the marketplace in which your brand will exist.

  • Mapping Your Ideal Target Audiences
  • Determining the Core Problems You Solve
  • Clarifying the Solutions You Provide
  • Creating the Reasons to Believe
  • Defining the Transformation You Provide

PURPOSE AND VISION

In this module, we work closely with you to articulate and wordsmith the precise language for your Purpose and Vision Statements. Contrary to most approaches in developing these two important strategic tenets, our methodology takes you through an in-depth exploration of WHY you’re in the business and WHO you strive to be in the marketplace. The result: a short, succint and compelling Purpose and Vision statement.

  • Identifying Your Brand Archetype
  • Developing Your Company’s Purpose Statement
  • Developing Your Company’s Vision Statement

BRAND PLATFORM

In this module, we develop the three pillars of your Brand Platform from the Brand Values (guiding principles of behavior), Brand Attributes (personality characteristics), Brand Voice (how the brand sounds) and Value Propositions (the core differentiators of your brand in the eyes of the customer/client). Once established, your Brand Platform serves as the foundation for developing your messaging (the key marketing messages that responds to your target audiences’ primary purchasing drivers).

  • Articulating Your Unique Value Propositions
  • Defining Your Brand Attributes
  • Clarifying Your Brand Voice
  • Crystallizing Your Brand Values
  • Creating a Messaging Matrix

BRAND POSITIONING

In this module, we explore the competitive landscape of your brand and identify different angles to position your Brand. In this process, we carve out your Positioning Map, which enables you to identify the “white space” that your brand can own in the marketplace. Knowing your Positioning vis-a-vis your competitors allows you to articulate to prospects, what makes you unique and distinct and empowering them to self-select themselves as a client or not. Finally, we articulate the essence of your brand into a 2-3 word concept, known as you Brand Idea.

  • Exploring Positioning Angles
  • Conducting a Competitive Review
  • Creating Your Positioning Map
  • Articulating Your Brand Idea

VERBAL IDENTITY

In this module, we start the process of creating your Verbal Identity, which is the practice of expressing your personality through words and expressions. More specifically, your Verbal Identity dictates the tonality of your communications, as well as how you name your products or services.

  • Creating Your Brand Vocabulary
  • Evaluating Your Naming Conventions
  • Creating Your Brand Architecture

BRAND EXPERIENCE

In this module, we take a 360 degree approach to understanding the cumulative experience your brand needs to create across your brand and marketing communications — from how you answer the phone to how you on-board a new client or customer. Every single interaction and transaction you have with a client is an opportunity to create and reinforce their trust in you.

  • Packaging Your Revenue-Generating Offerings
  • Mapping Your Signature Customer Experience
  • Prioritizing High-Priority Brand Touchpoints
  • Identifying 2-3 Signature Brand Touchpoints

CREATIVE BRIEF

In this module, we translate your Brand into “design terms” — language that a designer can use to explore a look and feel for the brand. You can’t go to a designer and say “make this look pretty” or “come up with something cool.” Why? Because “pretty” and “cool” has many different interpretations and flavors. We will take you through a guided process to write your Creative Brief and enable you to hone in on a look and feel that will resonate with you AND your clients.

  • How to create a Mood Board
  • Developing Your Creative Criteria
  • Identifying Inspirational Visual Identities
  • Exploring Key Logotype Considerations
  • Determining Color Considerations

BRAND ACTIVATION PLAN

In this module, we help you to lay out the master plan for activating your brand. Part of this process is to understand the entire process. Then, we prioritize the ones that matter the most pre-launch, Day One launch, and post-launch. In addition, we help you to create a Strategic Marketing Funnel so you have a clear pathway for what to do with your prospects once you attract them into your business.

  • Developing a Strategic Brand Launch Plan
  • Developing a Brand Implementation Plan
  • Defining Key Implementation Resources
  • Creating a Strategic Marketing Funnel

THE OPTIONS

Whether you need to go through the branding process yesterday or you’re planning ahead, we offer two different approaches to facilitating your INTENSIVE depending on: timing, budget, and desired working preference.

OPTION A

 

Includes:

  • 22 easy-to-follow instructional videos with interactive exercises.
  • Two weekly, one-hour virtual group meetings.
  • A detailed 150-page workbook.
  • Weekly review quizzes.
  • Membership within an exclusive 15-member Facebook group where you can join other entrepreneurs on the same journey. Hash out ideas, ask questions of our team, and simply find support in other like-minded entrepreneurs.
  • Hundreds of pages of valuable resources and further reading that will help maintain your brand, long after the course has ended.

OPTION B

Includes:

  • Exclusive access to a dedicated Brand Strategist to work on-on-one with you.
  • A full-day in-person branding work session.
  • A series of private virtual work sessions over the course of 1-2 months.
  • Priority response for email support.
  • Preferred pricing on all Identity, Naming and Marketing services