ATTENTION MARKET LEADERS, INDUSTRY DISRUPTORS, AND GAME-CHANGERS!
FREQUENTLY ASKED QUESTIONS.
HOW DO I KNOW IF I’M READY?
The truth of the matter is that there’s no better time than today to work on your branding. The first question we ask before embarking upon the branding process is to understand “WHAT is the branding problem that you’re trying to solve?” or “WHY are you interested in going through the branding process now?” That said, if you’re not 100% clear on being an entrepreneur or business owner, then it’s probably not the right time to even think about branding.
WILL I GET A LOGO IN THIS PROCESS?
If there’s one thing you should know about branding is that your logo is not your brand. While logos are an important and symbolic part of your brand, we need to first define the brand before we can even think about creating a logo, selecting colors, writing copy, or even building a website.
WHAT EXACTLY DO I GET?
The short answer. You get a 30+ page document that defines the various layers of your brand, also known as your BRAND PLATFORM. Essentially, it’s the foundation and strategic tenets of your brand. It’s the missing piece of the branding puzzle for most entrepreneurs and business owners. It’s the most important part of building a brand, and yet, it’s also the most overlooked. See below to review all the modules covered in the process.
THE MODULES COVERED
Whether you need to go through the branding process yesterday or you’re planning ahead, we offer two different approaches to facilitating your INTENSIVE depending on: timing, budget, and desired working preference.