Success Stories
From The People.


Greg Hickman of Sytem.Ly came to our agency wanting to change his company name. After talking with Greg, we agreed he should go through our Branding Intensive first — and then he would have the confidence in which direction to go with his name. The Branding Intensive gave his team a choreography of how to talk about his brand. As a “systems guy” himself, he geeked out on all the various branding frameworks and tools we used to help him get clear on his brand.

Debra Berndt Maldonado

Meet Debra Berndt Maldonado of Creative Mind. She and her husband, a Psychologist, developed a powerful system that trains people as coaches in a Jungian coaching model, which lends itself to a deeper way to coach others.
While their business and logo has evolved since we worked together nearly 7 years ago, Debra STILL uses the same Brand Idea and Messaging created in the Branding Intensive process. In this video, Debra shares her experience rebranding.

Changing Habits

Meet Nathan Bailey and Karen Passingham of Changing Habits in Australia, who are literally changing people’s eating habits. Big on partnerships and family, they felt our team was a good fit for their company to help them go through a complete rebrand to include a Branding Intensive, new Brand Identity, UI/UX Strategy, Website Design, and ongoing design and copywriting services. As a result, their new brand even won GDUSA’s brand and product packaging design award in the Health and Wellness category.


“We started working on the brand before we started working on the software development. The brand helped us get clarity on what we stand for and what we want our customers to feel and experience when they engage with our product. This allowed us to embed all the emotional aspects into our brand experience from day one. It allowed us to create consistency from the get-go without feeling like a brand idea was tacked on at the end”

KETL Mountain

Jeff Cayley, CEO of Worldwide Cyclery and KETL Mountain, says the Branding Intensive was intense, constructive, challenging, and fun. According to Jeff, it was way more than what he was expecting. He was impressed with how specific the Branding Intensive was in helping him get clear on his company’s Brand Positioning, Archetypes, Messaging, and Brand Vision. The deliverables now serve as our guiding light going forward in our business

Aashna Living

Stephanie J O’Brien, a veteran in the real estate industry, ran a #1 real estate development team in Brooklyn for 15 years and generated over $800M in sales. She went through our signature Branding Intensive process to create a Brand, Message, Verbal Identity for her new business — Aashna Living — a brand that provides affordable, high-quality, healthy homes for the general population (in good locations where people wanted to live).

Bendt Distilling

“From the start, we felt that Branding For The People understood us and became an extension of our team. With their brilliant help, our brand has become more consistent and clearer than it’s ever been. This is reflected in both an improved financial bottom line and a real sense of pride for everyone in the organization.”

Williamsburg Learning

Williamsburg Learning is a private, online learning academy that teaches middle and high school students the skills they need to succeed in today’s world. Five years into business, CMO Adam Hailstone wanted to change up his brand and stand out from the crowd. Watch Adam’s interview as he details his experience with Branding For The People and how his business has grown since his rebrand.


Raj Jana is an investor, show host, and serial entrepreneur. He came to our agency because he wanted a clear vision and way to explain his JavaPresse brand to other people in a way that was easily communicated. He wanted a consistent story that could spread across multiple platforms. Raj goes through our Branding Intensive and learns there are so many more layers to building a brand — from customer avatars, Brand Promise, Brand Values. His branding investment continues to help him in all of his business ventures for the rest of his life.


UGURUS is an online academy for digital marketers and web professionals. Wanting to scale the business, CEO and Chief Guru, Brent Weaver, clearly defined their message for their target audience. Brent sought out the expertise of Branding For The People and, following the launch of his rebrand, Brent was able to create additional programs that added to the revenue of his 7-figure business. Watch Brent’s story to find out what his business looks like today.

Malorie Tadimi

Malorie Tadimi is a successful consultant who provides online coaching and support to thousands of clients. When she realized that her ability to connect with her audience fully was limited by her current branding, she enlisted Branding For The People. Through our signature process, we developed a successful personal brand that allowed her to express her powerfully unique voice while providing a level of authenticity that the market demanded. Since the rebranding, Malorie’s company has made millions of dollars in added revenue. Hear about her experience in her own words.

The MENtour

Meet Juvan Langford, former athlete and model, and founder of The MENtour, a multinational charitable organization that exists to educate, equip and empower men and leaders in the men’s health and wellness space. Juvan came to us as he was going through an expansion in his business from the U.S. to Australia. Wrestling with building a Personal Brand or Business Brand, he went through our Branding Intensive process to help guide his decisions amidst his growth.


Suzanne Evans, a NY Times Best Selling author of “The Way You Do Anything Is The Way You Do Everything”, went from building a “Personality Brand” to a “Business Brand” that hit Inc. 500/5000 List 5 Years in a Row after going through Branding For The People’s branding process. She loved the intensity of the branding process because it helped her drill down on who she is, what she stands for, and what she wants others to say about her when she leaves the room.

Purple Care

With a name that they’d outgrown and was now limiting their exposure and client base, Purple Care owner and president, Justin Berg, set out to redefine his nature-connecting company. He came to Branding For The People with a goal of introducing his expanded business to the market. Watch Justin’s story to find out just how much his company has grown since rebranding with BFTP.

Creative Mind

Meet Debra Berndt Maldonado of Creative Mind. She and her husband, a Psychologist, developed a powerful system that trains people as coaches in a Jungian coaching model, which lends itself to a deeper way to coach others.
While their business and logo has evolved since we worked together nearly 7 years ago, Debra STILL uses the same Brand Idea and Messaging created in the Branding Intensive process. In this video, Debra shares her experience rebranding.

Summit Sales

Meet Anthony Hall of Summit Sales who shares his journey going through our Branding Intensive process to help establish his message and purpose — something just about every entrepreneur says they want (but very few actually dive in, make the commitment, and do the work to get clear on their message and purpose).

Odyssey Test Preparation, LLC

Odyssey Test Prep is a leader in LSAT test preparation, successfully helping law students gain admission to law school. Not seeing the business growth he had hoped for, CEO and founder Jonathan McCarty reached out to Branding For The People for help. In the year following the launch of his rebrand, his revenue tripled. Watch as Jonathan describes his decision to rebrand with BFTP and what results he’s seen so far.


Thorben is a high-end technology consulting firm specializing in ERP and Cloud systems that set out to provide more personable IT services. COO Chris Koomey reached out to Branding For The People to help turn the brand into one that would accurately exude who the company was. Within two months of launching the rebrand, Thorben landed a $1 million contract. Watch his interview to hear his experience.

Esencia Concierge Services

Esencia Concierge Services is a luxury concierge service staffed with a devoted team of lifestyle managers focused on enhancing their members’ day-to-day lives while affording them more of today’s biggest luxury: time. After working with Branding For The People on their rebrand, Esencia Concierge Services is now a lucrative 7-figure business. Their enthusiasm is contagious – we invite you to watch their video and see what their excitement is all about!


Several years ago, we had the opportunity to work with Craig Handley and Tony Ricciardi to rebrand Listenup Espanol to ListenTrust. It was a complete rebrand which included a new company name, Brand Strategy, Messaging, Positioning, Visual Identity and Brand Story video. The rebrand helped him not only successfully grow his business in America, but use the brand to inform and transform the culture of ListenTrust.


Founder Laura Sutherly came to Branding For The People with an express desire to evolve her company, Correspond In A Click, into a brand that matched their shifting focus from general marketing to providing support for companies in the agriculture industry. Through the branding process, the company adopted the new business name of Agtivation. They also reported an increase in confidence in what their company stands for, resulting in their ability to become more selective in the clients they work with. Watch her interview to hear more about her experience.