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Success Stories
From The People.

Changing Habits

Meet Nathan Bailey and Karen Passingham of Changing Habits in Australia, who is literally changing people’s eating habits. Big on partnerships and family, they felt our team was a good fit for their company to help them go through a complete rebrand to include a Branding Intensive, new Brand Identity, UI/UX Strategy, Website Design, and ongoing design and copywriting services. Their new brand even won GDUSA’s brand and product packaging design award in the Health and Wellness category.

KETL Mountain

Jeff Cayley, CEO of Worldwide Cyclery and KETL Mountain, says the Branding Intensive was intense, constructive, challenging, and fun. According to Jeff, it was way more than what he was expecting. He was impressed with how specific the Branding Intensive was in helping him get clear on his company’s Brand Positioning, Archetypes, Messaging, and Brand Vision. The deliverables now serve as our guiding light going forward in our business

Aashna Living

Stephanie J O’Brien, a veteran in the real industry industry, ran a #1 real estate development team in Brooklyn for 15 years and generated over $800mil in sales. She went through our signature Branding Intensive process to create a Brand, Message, Verbal Identity for her new business — Aashna Living — a brand that provides affordable, high-quality, healthy homes for the general population (in good locations where people wanted to live).


Raj Jana is an investor, show host, and serial entrepreneur. He came to our agency because he wanted a clear vision and way to explain his JavaPresse brand to other people in a way that was easily communicated. He wanted a consistent story that could spread across multiple platforms. Raj goes through our Branding Intensive and learns there are so many more layers to building a brand — from customer avatars, Brand Promise, Brand Values. His branding investment continues to help him in all of his business ventures for the rest of his life.

Driven, Inc.

Suzanne Evans, a NY Times Best Selling author of “The Way You Do Anything Is The Way You Do Everything”, went from building a “Personality Brand” to a “Business Brand” that hit Inc. 500/5000 List 5 Years in a Row after going through Branding For The People’s branding process. She loved the intensity of the branding process because it helped her drill down on who she is, what she stands for, and what she wants others to say about her when she leaves the room.


Several years ago, we had the opportunity to work with Craig Handley and Tony Ricciardi to rebrand Listenup Espanol to ListenTrust. It was a complete rebrand which included a new company name, Brand Strategy, Messaging, Positioning, Visual Identity and Brand Story video. The rebrand helped him not only successfully grow his business in America, but use the brand to inform and transform the culture of ListenTrust.

Creative Mind

Meet Debra Berndt Maldonado of Creative Mind. She and her husband, a Psychologist, developed a powerful system that trains people as coaches in a Jungian coaching model, which lends itself to a deeper way to coach others.
While their business and logo has evolved since we worked together nearly 7 years ago, Debra STILL uses the same Brand Idea and Messaging created in the Branding Intensive process. In this video, Debra shares her experience rebranding.

Bendt Distilling

Ready to change the name, face, and feel of their company, Ryan and Natasha DeHart hired Branding For The People to help them transition to their new brand, BENDT Distilling Co. In addition to modernizing the look and feel, BFTP helped BENDT develop its brand personality, attracting a new customer base while developing a core audience. Watch their interview to learn more about their experience with Branding For The People.

Summit Sales

Meet Anthony Hall of Summit Sales who shares his journey going through our Branding Intensive process to help establish his message and purpose — something just about every entrepreneur says they want (but very few actually dive in, make the commitment, and do the work to get clear on their message and purpose).


OPTX is an enterprise software solution aimed at enhancing businesses in the gaming and hospitality industry. When the startup hired Branding For The People, OPTX brought only a name and a goal of bringing awareness to their product and brand to the table. BFTP has helped them do both. Check out their story and find out where they are today.

Purple Care

With a name that they’d outgrown and was now limiting their exposure and client base, Purple Care owner and president, Justin Berg, set out to redefine his nature-connecting company. He came to Branding For The People with a goal of introducing his expanded business to the market. Watch Justin’s story to find out just how much his company has grown since rebranding with BFTP.


UGURUS is an online academy for digital marketers and web professionals. Wanting to scale the business, CEO and Chief Guru, Brent Weaver, clearly define their message for their target audience. Brent sought out the expertise of Branding For The People and, following the launch of his rebrand, Brent was able to create additional programs that added to the revenue of his 7-figure business. Watch Brent’s story to find out what his business looks like today.

Williamsburg Learning

Williamsburg Learning is a private, online learning academy that teaches middle and high school students the skills they need to succeed in today’s world. Five years into business, CMO Adam Hailstone wanted to change up his brand and stand out from the crowd. Watch Adam’s interview as he details his experience with Branding For The People and how his business has grown since his rebrand.

Odyssey Test Preparation, LLC

Odyssey Test Prep is a leader in LSAT test preparation, successfully helping law students gain admission to law school. Not seeing the business growth he had hoped for, CEO and founder Jonathan McCarty reached out to Branding For The People for help. In the year following the launch of his rebrand, his revenue tripled. Watch as Jonathan describes his decision to rebrand with BFTP and what results he’s seen so far.


Thorben is a high-end technology consulting firm specializing in ERP and Cloud systems that set out to provide more personable IT services. COO Chris Koomey reached out to Branding For The People to help turn the brand into one that would accurately exude who the company was. Within two months of launching the rebrand, Thorben landed a $1 million contract. Watch his interview to hear his experience.

Esencia Concierge Services

Esencia Concierge Services is a luxury concierge service staffed with a devoted team of lifestyle managers focused on enhancing their members’ day-to-day lives while affording them more of today’s biggest luxury: time. After working with Branding For The People on their rebrand, Esencia Concierge Services is now a lucrative 7-figure business. Their enthusiasm is contagious – we invite you to watch their video and see what their excitement is all about!