UGURUS is an online academy for digital marketers and web professionals aimed at helping them create meaningful, purposeful, and profitable businesses. Though a master of his profession, UGURUS’ Chief Guru and CEO, Brent Weaver, was having trouble finding an agency that could build advertising assets around his brand. After an internal audit of the business, Brent realized there was never a real definition of who they were – their problem wasn’t an asset issue but a branding issue. If he was going to scale the business, he knew he needed to clearly define who they were in order to put out a clear message to their target audience.
Brent knew that he needed something more than a new logo – he needed something long-term. Armed with this knowledge, he sought out the expertise of Re Perez and his team at Branding For The People to help him define his brand and add to the longevity of his business. Following the launch of his rebrand, Brent was able to create a group of programs based around a single idea as well as create a separate academy that has become its own 7-figure business.
Check out Brent’s story and find out what his business looks like today with the help of his rebrand from Branding For The People.
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https://brandingforthepeople.com
UGURUS is an online academy for digital marketers and web professionals aimed at helping them create meaningful, purposeful, and profitable businesses. Though a master of his profession, UGURUS’ Chief Guru and CEO, Brent Weaver, was having trouble finding an agency that could build advertising assets around his brand.
After an internal audit of the business, Brent realized there was never a real definition of who they were – their problem wasn’t an asset issue but a branding issue. If he was going to scale the business, he knew he needed to clearly define who they were in order to put out a clear message to their target audience.
Brent knew that in order to make his business distinguishable, he needed more than a quick fix in the form of a new logo. He needed something long-term. Armed with this knowledge, he sought out the expertise of Re Perez and his team at Branding For The People to help him define his brand and add to the longevity of his business.
Through the rebranding process, Brent and his team figured out who they were, who their audience was, who they were to their audience, and how they wanted that to actually shape. Additionally, Brent took part in the creative process and through the help of the Matrix provided by BFTP, was able to choose a concept that best fit his newly defined business.
Following the launch of his rebrand, Brent was able to create a group of programs based around a single idea as well as create a separate academy that has become its own 7-figure business.
“You can’t be a facilitator and a participant at the same time”, according to Brent. When it comes to the branding (or rebranding) of your business, Brent’s advice is simple: “bring someone in who can facilitate the process and see who you are, and all you have to do is be who you are.”
Check out Brent’s story and find out what his business looks like today with the help of his rebrand from Branding For The People.
What will your story be? Schedule a call to learn more about who we are and how we can help you https://brandingforthepeople.com/schedule-call-exploratory/
Branding For The People (https://brandingforthepeople.com) is a brand transformation agency that helps brands optimize their impact by authentically connecting with their target audiences.
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Should you handle your own branding? Chief Guru and CEO of UGURUS, Brent Weaver, doesn’t think so. As a business coach, Brent has yet to see a business owner successfully brand/rebrand their business. With the understanding that taking a step outside of the business was necessary but also difficult, Brent hired Branding For The People to help better define his business and create a look that exemplified his brand.
The result?
He was able to create more programs to better service his customer base as well as create another online academy that has become a 7-figure business on its own. Here’s Brent to tell you his story.
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“You can’t be a facilitator and a participant at the same time.” CEO and Chief Guru, Brent Weaver, knew he needed to rebrand when he’d yet to find an ad agency that could create assets that fit his business. A new logo alone would’ve been a quick fix for a bigger problem, so thinking long-term, Brent hired Branding For The People to facilitate his rebranding project.
As Brent explains, “you need to bring someone in who can facilitate the process and see who you are, and all you have to do is be who you are.” Check out his story to find out what part of the process he felt was most valuable and how his redefined business is thriving.
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#brandidentity#agency#brandpattern#marketing#creative#brandstrategist#businesscoach#businessstrategist#buildyourbusiness
