Thorben is a high-end technology consulting firm specializing in ERP and Cloud systems that set out to provide more personable IT services. While the company has successfully grown organically over the last 15 years, COO Chris Koomey and his wife, owner and founder Katrina Koomey decided she was ready to grow the business intentionally. Through their years of working with both commercial and government contracts, Chris and Katrina discovered that there was a need for specialized IT service. A relationship based business, “Mastering Innovation Together” would be the base of Thorben’s brand – all that was left was to rebrand their business so that it was congruent with their service.
After sitting in on one of Re’s branding sessions, Chris reached out to Branding For The People to help him and Katrina turn their brand into one that would accurately exude who the company was and, more importantly, who the woman behind the brand was. Once they launched the website and applied their new branding to Katrina’s LinkedIn profile, the opportunities began making their way in. Within two months, they landed a $1 million – MILLION – contract, yet their biggest takeaway is that they now have the framework to grow.
In this video, Chris goes into detail about the process, the importance of separating yourself from your competitors, and why your brand is either one that’s loved or one that someone can fall in love with.
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Thorben is a high-end technology consulting firm specializing in ERP and Cloud systems that set out to provide more personable IT services. While the company has successfully grown organically over the last 15 years, COO Chris Koomey and his wife, owner and founder Katrina Koomey decided she was ready to grow the business intentionally. To do so, Katrina knew she needed to put a face to the brand in order to keep up with her competition.
Through their years of working with both commercial and government contracts, Chris and Katrina discovered that there was a need for specialized IT service. A relationship based business, “Mastering Innovation Together” would be the base of Thorben’s brand – all that was left was to rebrand their business so that it was congruent with their service.
After sitting in on one of Re’s branding sessions, Chris reached out to Branding For The People to help him and Katrina turn their brand into one that would accurately exude who the company was and, more importantly, who the woman behind the brand was.
As Chris explains it, the entire branding experience was more internal as they focused on who they wanted to be, and who they wanted to grow into. It was more important to get their soul into the brand, then project it out, which translated to the brand they are today.
Once they launched the website and applied their new branding to Katrina’s LinkedIn profile, the opportunities began making their way in. Within two months, they landed a $1 million – MILLION – contract, yet their biggest takeaway is that they now have the framework to grow.
In this video, Chris goes into detail about the process, the importance of separating yourself from your competitors, and why your brand is either one that’s loved or one that someone can fall in love with.
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Branding For The People (https://brandingforthepeople.com) is a brand transformation agency that helps brands optimize their impact by authentically connecting with their target audiences.
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- Your brand is either one that people love or one that people can fall in love with. With this knowledge, Chris Koomey and his wife, Katrina – owner and founder of high-end technology consulting firm, Thorben – enlisted the help of Re Perez and his team at Branding For The People who helped externalize the soul of their business.
The result: their one-of-a-kind IT consulting firm landed a $1 million – MILLION – contract just two months after the launch of their rebrand, and we’ll let Chris take it from here. - “For most people’s brand, whether they know it or not, most people are indifferent.” What reaction does your brand get? If the answer is none, you may have a problem with your branding.
In this video, Chris Koomey, COO of the high-end technology consulting firm Thorben, explains the importance of having a brand that connects with people in order to grow your business, and how Branding For The People helped him and his wife, Thorben owner and founder, Katrina Koomey, create just that.
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#brandidentity#agency#brandpattern#marketing#creative#brandstrategist#brandstrategist#IT#strongertogether#innovation#technology#smarttech#engineer
