Odyssey Test Prep is a leader in LSAT test preparation, successfully helping law students gain admission to law school through tutoring from some of the most brilliant minds around the country. But this wasn’t always the case. Just three years ago, Odyssey Test Prep CEO and founder Jonathan McCarty was working with a brand and website he developed that wasn’t leading to the business growth he was hoping for.
Jonathan wanted to take his business to the next level; helping as many students as possible while attracting tutors who could help him realize his vision. His initial thought was he needed a new advertising campaign, which then led him to realize he needed a new website. After doing his research and speaking with Re Perez of Branding For The People, he discovered that what he really needed was a new brand. A month after the launch of his rebrand, he saw a revenue increase of four times that of the previous month. One year later, his revenue has tripled overall, allowing him to scale his marketing to run parallel with the growth of his business.
Watch as Jonathan describes how he arrived at his decision to rebrand with Branding For The People and what the results have been in the years following.
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Odyssey Test Prep is a leader in LSAT test preparation, successfully helping law students gain admission to law school through tutoring from some of the most brilliant minds around the country.
But this wasn’t always the case. Just three years ago, Odyssey Test Prep CEO and founder Jonathan McCarty was working with a brand and website he developed that wasn’t leading to the business growth he was hoping for.
Jonathan wanted to take his business to the next level; helping as many students as possible while attracting tutors who could help him realize his vision. His initial thought was he needed a new advertising campaign, which then led him to realize he needed a new website. After doing his research and speaking with Re Perez of Branding For The People, he discovered that what he really needed was a new brand.
During the rebranding process, Jonathan was able to get clarity on what his business was, who his target market was, how he wanted to speak to his audience, and how he wanted to present himself to the world. A month after the launch of his rebrand, he saw a revenue increase of four times that of the previous month. One year later, his revenue has tripled overall, allowing him to scale his marketing to run parallel with the growth of his business.
His advice to business owners: “If you want to get clarity on what your business is, what your company is, how you want to speak to your customers, and what you want to present to the world, and then adapt that into a visual experience for your customers, you really need to get branding done.”
Jonathan’s story is one that helps answer the question, do I put my business out there first, or do I define my business first?
Watch as Jonathan describes how he arrived at his decision to rebrand with Branding For The People and what the results have been in the years following.
What will your story be? Schedule a call to learn more about who we are and how we can help you https://brandingforthepeople.com/schedule-call-exploratory/
Branding For The People (https://brandingforthepeople.com) is a brand transformation agency that helps brands optimize their impact by authentically connecting with their target audiences.
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- When it comes to conversions, connecting with your audience is key – a component that was missing from the brading of LSAT tutoring company Odyssey Test Prep.
Check out owner and founder Jonathan McCarty’s story and learn how Branding For The People not only helped to bridge this gap but also helped him redefine his brand so that it aligned with his mission, resulting in a 399% growth in the month following the launch of his rebrand. - Is it your advertising that’s keeping you from your business growth goals, or is it your messaging? Before he invested money into a new ad campaign, Odyssey Test Prep CEO and founder, Jonathan McCarty, did some digging and found that what he really needed was a new brand.
A call with Re Perez led him to team up with Branding For The People on his rebrand and the results have been phenomenal. We’ll let Jonathan tell you about the process, how his new brand has helped grow his business, and what he advises for other business owners who are struggling to get ahead in their respective market.
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#brandidentity#agency#brandpattern#marketing#creative#brandstrategist#education#testprep#lsat#lawschool#entranceexam#LSATprep#tutortutors
