95% Of All Purchasing Decisions Are Made On The Subconscious Level.
When you connect with customers with an unforgettable story, you’re engaging with them on a subconscious level.
Some Of Our Unforgettable Clients
We’ve made millions of dollars online since rebranding with Branding For The People! Re Perez and his team changed my life!
CEO of Malorie
We went from 100 to 2,000 customers — a whopping 1900% increase after rebranding with Branding For The People.
CEO of Purple Care
Our new brand added an additional 7-figures in revenue. The Branding Intensive helped us figure out who we are, who our audiences are, who we are to them
CEO of UGURUS
We landed a $1mil contract since branding with Branding For The People. But the biggest takeaway is the foundation to grow to the next level.
In just a month after we launched our new brand, we achieved 399% growth. Each month thereafter continues to top our previous month.
CEO of Odyssey Test Prep
The Branding Intensive helped us do a deep dive into clarifying who we are. Since rebranding, we nearly tripled in size.
CMO of Williamsburg Learning
You Don’t Have A Business Problem You Have A Branding Problem.
Your story or message doesn’t resonate in the marketplace.
You have the best company, product or service, but your story or message doesn’t resonate with your customers. Branding opens doors for you because you’re connecting with your customers through evocative storytelling and powerful messaging.
You’ve been pigeonholed.
Your customers don’t know the full depth and breadth of the services you provide because you’ve been pigeonholed into a specific niche, resulting in lost opportunities. Branding enables your customers to know and remember all that you do.
You’re competing on price.
You often find yourself lowering your prices just to compete with your competitors — which relegates you to being a commodity. Branding helps you compete on value and ethos instead.
You haven’t kept up with changes in the market.
Your customers don’t immediately trust you because you’re seen as inauthentic or outdated. Branding helps you not only stand out but seen as genuine and relevant.
You’re wasting marketing and ad dollars.
You’re wasting time, money and energy because something is “off” in your ads and marketing campaigns. Branding dials in your message and positioning, enabling you to be more effective at making the best first impression in advertising and marketing.
The Solution To Your Branding Problems – Become Unforgettable.
We needed to rebrand in order to be unique and different. Our business has been done for a long time. How do we say we mow grass differently than everyone else? It’s just grass! So we wanted to create a different image. When people question you about changing your name or your brand, you get the opportunity to tell your story, to resell your customers.
CEO of Purple Care
Most businesses put pressure on their logo or tagline to communicate everything about their brand, often cramming a logo with literal expressions of their business.
Your logo or tagline is just scratching the surface of creating an unforgettable brand.
You need to connect with your customers on an emotional level. Emotions, such as empathy, hope, pride, excitement, gratitude, and love, are powerful ways to connect with your customers.
Being unforgettable also means cutting through the information noise and using your personality to differentiate yourself from the competition.
Branding Is A Deeper Process Than Just Getting A Logo.
If You Think Your Logo And The Colors On Your Website Are The Sum Total Of Your Brand, You’re Missing About 95% Of What Makes Your Brand Unforgettable.
The truth is, your customer decides what your brand is. Branding your business is the process of ethically and authentically creating, shaping, and influencing a desired perception in the minds of your target customer.
That is how you become memorable.
Find Out How To Make Your Brand Unforgettable.
Re Perez and Branding For The People helped us take a big leap forward in our branding and messaging. With in-depth analysis, the Branding Intensive meeting was a lot of soul searching. We were able to see the places where our branding worked and where it needed an upgrade!
Marc David & Emily Rosen
Institute For The Psychology Of Eating
When your brand is on target and authentically matches who you are and who your desired ideal clients are, you can make a lot more money and have a lot more impact!
The Branding Intensive was exactly what we needed. It gave us the time, tools and feedback necessary to go deeper and identify our unique position in the marketplace. The Branding Intensive is nothing short of genius, especially with the hands-on guidance of the Branding For The People team every step of the way.
Progressive Surgical Solutions
Introducing The Branding Intensive. From Branding For The People
If it’s clear at this point that your brand isn’t memorable…If you’re losing money because your customers don’t automatically think of you first…
You are in the perfect place to change that.
When you participate in our signature Branding Intensive, you’ll work with the very best in the branding industry.
We have over 25+ years of experience across 100+ different industries, including Fortune 500 brands, Inc. 5000 companies, and thousands of B2B and B2C brands. And we bring that high-level branding expertise to small and midsize companies like you who are struggling to stand out from the crowd.
Together we’ll create your unique and powerful brand strategy through a game-changing system we’ve developed that we call:
The Path To Unforgettability: The “5 Ps Of Branding.”
The key to having a memorable brand is having a Brand Strategy that describes and elevates your Purpose, Product, Positioning, Promise, and Personality. When you creatively combine these elements to develop a memorable brand, the end result is a highly profitable Brand Strategy. If you short-change any aspect, you are leaving money on the table and reducing your company’s impact.
Your Brand Purpose is a descriptive and aspirational articulation that answers the all-important question of “Why does this brand exist?” It addresses your company values and clarifies who you are and why you do the work you do. This helps to inspire your ideal customer and build a connection. This connection invites more of your ideal clients to seek you out.
Your Brand Positioning is the unique space you wish to occupy in the minds of your target customer. Your ideal brand position is determined by identifying two critical components (i.e., millennial vs. elders & “luxury vs. affordable) and then plotting them on a chart. Your ideal positioning allows you to exist in a unique space along the spectrum that will enable you to focus your marketing efforts.
Your Brand Promise is the higher-order emotional benefit experienced by your brand’s target audience. This experience takes place as a result of buying your products or services. Brand Promises must be simple, evocative, credible, relevant, and most importantly, unique. When choosing a brand promise, your company must be able to deliver on the promise it makes.
Choosing what mix of products or services your company offers begins with identifying how you can solve a core problem that your target customer is dealing with. You must be able to differentiate your offerings in an easily recognizable way and showcases features that provide tangible benefits that will address the issue at hand. The more precise you are, the better you will communicate the value of what you offer.
Part of what differentiates a brand is the emotional connection customers feel when they interact with you. This is where your brand’s personality comes front and center. Is your brand funny? Nurturing? Contrarian?Rebellious? Overly polite? When deciding on your brand’s personality, it’s vital to be true to who you are and let that shine through.
We had an idea for the name and story of the company, but we had no identity. We needed to combine all the components to create a true brand. We started working on the brand before we started working on the software. Branding For The People made us think about the why’s and the what’s. The emotional branding components were embedded in the product from day one..
Co-founder of OPTX
Why You Need
The Branding Intensive
Forget everything you think you know about your brand.
In our signature Branding Intensive, we’ll help you explore a new way of envisioning your company, your brand, and the way you approach your business. You’ll get new insights, work with other high-level business owners, and develop a bold new outlook.
Over the course of the intensive, you’ll discover how to make your brand instantly more engaging, memorable, and necessary to your target customer. You’ll create an action plan on how to reintroduce your brand in a way that makes your competition seem outdated and irrelevant.
This is your opportunity to work with the very best in the branding industry. With over 25+ of experience across 100 different industries, we are experts in the art and science of creating memorable, iconic, and authentic brands. Just ask the Fortune 500s and thousands of brands we have helped achieve success.
In our Branding Intensive experience, we help you manifest a more robust and profitable brand. We’ll work with you through our signature process, stretch your mind and present new insights that can change your brand’s trajectory in the market.
“The Branding Intensive was extremely valuable and well worth our time. The structured process took us through every possible aspect of our brand, who it will resonate with, how we will market and communicate it, how it will set us apart as a business, and much much more. Working with Re Perez is incredible. He not only provides exceptional feedback and knowledge but also listens and is collaborative. Phenomenal experience all around.”
CEO of Worldwide Cyclery and KETL Mountain
What’s Included In Your
You will work with our team over several meetings in a strategic, collaborative, and immersive experience. From the 5 P’s you will be able to develop:
- A deep dive into your target customer profile.
- Your unique brand voice to effectively direct marketing copy and content.
- Your brand archetype to articulate your brand persona.
- A segmented messaging matrix that makes it easier for your sales and marketing team to increase conversion.
- A structured description of your brand architecture to help you organize your offerings.
- The development of a comprehensive creative brief to help your design team create a visual identity.
- A meticulous review of your competition so you can optimally position your company in the market.
- A personalized brand implementation plan to prioritize all brand-building activities in three key phases: Pre-launch, Launch, and Post-Launch.
- Your brand platform that clarifies your company’s behavior, personality, and value proposition.
Lead Your Market After The Branding Intensive
If you’ve ever felt frustrated that no one has clearly explained what branding truly is and how it works, don’t worry. You’re not the only one in your market who has struggled.
But – you could be the first in your market who uses the power of branding to implement a strategy that elevates you above everyone else
Imagine experiencing even a fraction of the result that some of our previous clients have enjoyed, including:
- Thorben, who experienced an increase in revenues and profits and landed a $1M contract after rebranding
- Jasmine Sky Designs, who was able to increase its closing rate from 33% to 99%
- Purple Care, who became market leaders in their industry and increased their client portfolio by 1900% while expanding into new territories
- UGURUS, who expanded into new verticals and markets while adding 7-figures to their bottom life after rebranding
- Driven Inc., who went from $1M to $3M and made the Inc. 500 list two years in a row.
- OPTX, a company whose rebrand allowed them to attract employees, affiliates, and strategic partners in a highly competitive gaming marketplace
- Nick Unsworth of Life on Fire, who was able to increase fees and charge full value for their products
- Debi And Dr. Rob, who were able to stand out in an overcrowded market while transforming their company culture
Is Being Forgettable Costing You?
When you have a branding problem, it doesn’t pay to wait. In fact, waiting can only cost you opportunities, money, and peace of mind. We appreciate that rebranding isn’t easy. And we understand that It costs money. But we also know that it’s easier and more cost-effective than trying to build a future with an uninspired brand, easily forgettable, and most importantly, not getting you the results you’re looking for.
“It was a lot more work than I thought it was going to be for me. Not in a bad way! It was really positive because that whole process gave me a lot of drive and a lot of enthusiasm. It re-motivated me and pushed the business forward as well.”
-Jonathan McCarty, Odyssey Test Prep.
When Odyssey launched their rebrand, they earned four times as much revenue after just one month! By the end of the first year, they had tripled their overall revenue!
So what if they had rebranded sooner? Or better yet? What if YOU had rebranded your business six months ago? Where could your company be? Most likely, making more money and having a target impact in your community.
You can’t afford to waste another minute, dollar, or worry on a brand that isn’t connecting, converting, and winning over the hearts and minds of your ideal clientele.
It’s time for you to create a brand that is memorable, authentic, and iconic.
It is time for you to become unforgettable.