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When it comes to branding and authenticity, there’s no one I know who exudes more brilliance in both than Re Perez.

— Ryan Deiss | Co-founder of Digital Marketer

About the Book:

What made you click on this book? Perhaps you’re wondering why your brand should be gay. Or maybe the pink covered book jacket grabbed your attention? Did the idea of uncovering the art and science of creating an authentic brand pique your curiosity? Maybe it’s all of the above.

Whatever the case, the book made enough of an impression that you decided to explore it further. What this moment demonstrates is the idea behind what an authentic brand is all about–owning a perception in the marketplace that compels people to take action.

In Your Brand Should be Gay (Even if You’re Not), Re Perez–seasoned Brand Strategist, keynote speaker, author, CEO and founder of Branding For The People, uses real-life case studies and behind-the-scenes stories to challenge your understanding of branding, demonstrate the transformational impact of authentic brands, and share his proven branding process that has helped his clients shift from unknown to celebrity-like status. Pre-revenue to multi-millionaire. Ashamed to proud. Outdated to cutting-edge. And, embarrassingly inauthentic to courageously authentic both in life and in business.

Highlights of the Book in Points.

  • Get an inside look at Fortune 500 brand-building strategies
  • Understand the difference between Company and Personal Branding
  • Uncover the most common mistakes when building a brand
  • Gain relevant, forward-thinking branding ideas for today’s economy
  • Increase your company’s brand value
  • Take actionable steps to build a market-leading brand
  • Discover how to create a legacy brand in a world jaded by inauthenticity
As you read this book, you’ll never look at brands and branding the same way ever again. Read it with an open mind and a hunger to learn something new. You will be challenged to dig deeper into your brand than ever before.” — Re Perez

Pre-Order Special Offer.

Limited-Time Special Offer: To help celebrate the launch of Your Brand Should Be Gay (Even If You’re Not), we are excited to offer some unique bonuses with every pre-order. We currently have three bonus levels based on the number of copies you pre-order (1, 5, or 25 copies).

Bonus Level 01

The First 3 Chapters of Your Brand Should Be Gay (Even If You’re Not).

When you pre-order 1 copy, you get the first 3 chapters emailed to your inbox right away.


Bonus Level 02

90 Minute Brand Audit with a Branding For The People team member
(value of $1,500)

When you pre-order 5 copies, you receive Bonus Level 01 PLUS a Brand Audit with a Branding For The People team member. The Brand Audit will help you determine the pros and cons of your brand, opportunities for improvement, and a roadmap for improving your brand.

Bonus Level03

30-Minute Brand Audit or Laser Brand Consultation Call with Re Perez
(value of $3,000)

When you pre-order 25 or more copies, you receive Bonus 01 and a 30-minute Brand Audit or laser brand consultation call led by author and Chief Brand Strategist, Re Perez.



Pre-Order Now!

Select the amounts of books you want to pre-order.


Submit form below to place your pre-order and claim your bonus.

Book Testimonials.

About the Author.

About the Author.

Re Perez is a seasoned Brand Strategist, International Speaker, Author and CEO of Branding For The People. As the founder of a leading branding agency that builds and manages brands for funded startups, expanding small businesses, and established midsize companies around the globe, Re is a sought out expert in the industry.

His storied career includes senior-level positions at top global branding firms, including BrandLink, Interbrand, Reputation Management Institute, Siegel+Gale, and TMP Worldwide where he gained invaluable experience consulting to AREVA, Abbott Nutrition, Amersham Biosciences, GE Money, Lilly, Nalco, Novo Nordisk, Nielsen Company, TD Ameritrade, and Xerox.

Since embarking on his own in 2011, after a series of personal life-changing events, his agency has successfully led branding engagements across 100+ different industries and professions, specializing in brands that are advancing the quality of people’s personal and professional lives.

Re sets himself apart from the pack of today’s cookie-cutter, ego-centric social media brands, by focusing on authenticity and culture transformation. Because his clients often credit him for doubling, tripling or quadrupling their business, Re is the guy to go to if you want to build an iconic brand to optimize your impact.