Entries by Re Perez

Elevating Our Brand Culture

Brand culture, or company culture, is where a brand “lives” its own values. Basically, what goes on within flows out. Fostering great, on-brand corporate culture is a huge step toward avoiding this problem. That means more than just saying what it is you believe in. It means enacting it every single day. What Is Brand […]

IHoP Tried It (Rebranding, That Is)

Maybe you heard about the IHoP rebrand this past week. Maybe you were one of the people waiting to see what exactly the “b” stood for. Maybe you were one of the people who had a strong opinion when they finally revealed that the “b” was for… burgers. IHoP might have been due for a […]

What is Kanye Doing?

Will Kanye West’s brand survive a dramatic message shift? We’ve talked about branding lessons we can learn from rappers in the past. This seems like the time to talk about messaging and Kanye West’s brand. Specifically, Kanye West’s brand as an example of what can happen on a large scale when your brand goes off-message. […]

Let’s Talk About: Moodboards

Feeling frustrated? We’ll help you avoid some common moodboard pitfalls. We published “How To Make a Moodboard” about a year ago, but it’s such a popular topic, we thought we’d revisit it—this time with some pointers on how to get inspired, and some moodboard pitfalls to avoid. As we discussed, moodboards aren’t intended to be […]

Get Out Of Your Own Way!

How to be creative at work, at play, and every day. “Be creative”, they say. It sounds so simple, but It’s is a much larger topic than we can cover in a single blog post, of course. In this post, we’re going to start at the beginning—harnessing the creativity you already have. There’s a long-standing […]

Five brands that will make you rethink color in branding

Brand color doesn’t mean anything on its own. Q: What does your brand color mean? A: NOTHING.   Shocking, we know. We get this question all the time. What is the meaning of purple? Or blue? How about CERULEAN blue? Is periwinkle even blue? Like fonts. graphic design, writing, photography, and other creative aspects of […]


There’s more to a strong brand than a logo. “Your brand is your company’s most valuable assets”. You hear it so often it almost feels cliche—because it’s true. However, a strong brand does more than just define your place in the market – there are some surprising benefits to having a strong, clearly defined brand. […]