Brand culture, or company culture, is where a brand “lives” its own values. Basically, what goes on within flows out. Fostering great, on-brand corporate culture is a huge step toward avoiding this problem. That means more than just saying what it is you believe in. It means enacting it every single day. What Is Brand […]
About Re Perez
This author has yet to write their bio.Meanwhile lets just say that we are proud Re Perez contributed a whooping 68 entries.
Entries by Re Perez
Rebranding can revitalize a company… But should you do it? Have you ever thought about rebranding? If you’re like many business owners, the answer is a resounding yes. After all, in the face of stagnant sales, incessant competition and changing markets, the idea of becoming a new, “different” company can be alluring. But rebranding […]
Maybe you heard about the IHoP rebrand this past week. Maybe you were one of the people waiting to see what exactly the “b” stood for. Maybe you were one of the people who had a strong opinion when they finally revealed that the “b” was for… burgers. IHoP might have been due for a […]
Will Kanye West’s brand survive a dramatic message shift? We’ve talked about branding lessons we can learn from rappers in the past. This seems like the time to talk about messaging and Kanye West’s brand. Specifically, Kanye West’s brand as an example of what can happen on a large scale when your brand goes off-message. […]
Feeling frustrated? We’ll help you avoid some common moodboard pitfalls. We published “How To Make a Moodboard” about a year ago, but it’s such a popular topic, we thought we’d revisit it—this time with some pointers on how to get inspired, and some moodboard pitfalls to avoid. As we discussed, moodboards aren’t intended to be […]
How to be creative at work, at play, and every day. “Be creative”, they say. It sounds so simple, but It’s is a much larger topic than we can cover in a single blog post, of course. In this post, we’re going to start at the beginning—harnessing the creativity you already have. There’s a long-standing […]
Brand color doesn’t mean anything on its own. Q: What does your brand color mean? A: NOTHING. Shocking, we know. We get this question all the time. What is the meaning of purple? Or blue? How about CERULEAN blue? Is periwinkle even blue? Like fonts. graphic design, writing, photography, and other creative aspects of […]
Your Brand History Doesn’t Have To Tell The Truth All The Time. Have you ever known someone for a long time, only to discover… she’s an IRL vampire? Or she’s trying to steal your identity, or she’s a former assassin, recently woke up from a four-year coma and is hell-bent on avenging the former lover […]
There’s more to a strong brand than a logo. “Your brand is your company’s most valuable assets”. You hear it so often it almost feels cliche—because it’s true. However, a strong brand does more than just define your place in the market – there are some surprising benefits to having a strong, clearly defined brand. […]
You’ve got the space—but are you making the most of it? We’ve got some veteran tips to help your brand outshine the sea of competition at a conference or trade show. With Traffic & Conversion coming up this week, we have been thinking about strategies we use to get the most out of our booth […]
We are a full-service branding agency that helps emerging and established market leaders transform their brand, mobilize their team, and maximize their impact by leveraging Fortune 500 branding best practices. Our global clientele include entrepreneurs, Inc. 5000 fastest-growing companies, and established multi million-dollar mid-size businesses.