Category Archives: Branding

5 26 2015 Blog | Branding For The People

Are You Forgettable?

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, Corporate Identity, From the Blog, Visual Identity | No Comments

At BRANDING FOR THE PEOPLE, we make our market differentiation dollars work, and work hard. Our brand is strong and consistent and memorable, and every investment that we make builds off of the one before it. We look at every speaking engagement, every email blast, every phone call, business card, webinar and presentation as a rung on the ladder toward our future. As an entrepreneur, this probably comes as no surprise to you. “So what?…

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19 5 2015 01 BLOG 2 | Branding For The People

How To: Find a Font That Matches Your Personality!

By | Blog, Brand Identity, Branding, Branding Strategy, From the Blog | No Comments

Have you ever looked for a listing of fonts by personality or wanted to know which typefaces are best for communicating different types of messages? Below are listed 12 different and distinctive fonts, each of which tell their own story! The most important thing to consider when looking at a font to match your brand’s personality and messaging is the history of the typeface, and what it is commonly associated with. Anyone can easily discern…

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5 12 2015 BlogPost | Branding For The People

3 Tips to Elevate Your Brand With Photography

By | Blog, Brand Identity, Branding, Branding Strategy | No Comments

Do you want to inspire confidence and compel clients to action? Try using consistent photography in branding your company, and you’ll win a dependable following! Across the many touch-points of your brand outreach, you are bound to use photography… within backgrounds, headshots, before/after stories, blog posts, social media posts, and in innumerable other applications. No matter what the scenario, photos do some heavy lifting when it comes to communicating your message. So, are your pictures…

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5 5 2015 BLOG 2 1 | Branding For The People

Better Branding: The Gift that Keeps on Giving!

By | Blog, Brand Identity, Brand Messaging, Branding, Corporate Identity, Visual Identity | No Comments

“How do I raise my prices?” “How can I increase my profitability?” Both of these are great questions for any business owner, but what are the ramifications of these questions? Businesses compete on price… some compete for the highest, some the lowest, and some work within the affordable luxury category. Have you identified your sweet spot? Are you going for commoditization and quantity through developing lightning fast delivery systems and systematized products and services? Or,…

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9 Key Branding Terms | Branding For The People

9 Key Branding Terms Simplified

By | Branding, From the Blog | No Comments

UNDERSTANDING THE BRANDING PROCESS DOESN’T HAVE TO BE COMPLEX. In fact, branding can be made simple, easy-to-understand, and easy-to-consume by entrepreneurs and small businesses. I am an advocate for clarity and understanding when it comes to any topic that I’m interested in. It’s also important to me when I make decisions for my business, whether I’m hiring a contractor/vendor, partnering with another business, or simply deciding what other investments I need to make in the business….

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2013 11 10 Re Perez 257 XL | Branding For The People

Should you look down at your customers?

By | Branding, From the Blog | One Comment

Should you look down at your customers? I read an article in this past Sunday’s NY Times that I want to share with you.   It caught my attention because the article talks about a study that was published last month in the journal Environment and Behavior, where researchers at Cornell University manipulated the gaze of the cartoon rabbit on Trix cereal boxes and found that adult subjects were more likely to choose Trix over competing…

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Color | Branding For The People

What’s your favorite color?

By | Brand Story, Branding | 6 Comments

“What’s your favorite color?”   This question is my response when I meet someone who asks for my business card.   Why? Because I have different colored business cards. What follows when they tell me their favorite color is me reaching into my pocket to pull out a colorful set of business cards.   At first, the person compliments the cool idea. Then, they comment that they almost expect it (given that I’m a brander). After…

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Is It Time To Let Them Go | Branding For The People

When do you “fire” a client?

By | Branding | 12 Comments

This article may generate excitement or it may piss some people off.  It might initiate a healthy discussion on this topic, especially if you’re a service-based professional.   Either way, my singular intention is to empower you, if you’ve ever felt “trapped” with a client or if a client has ever mistreated you.   Very early on when I started my business, I heard a mindset expert say (and, I’m paraphrasing): “You have to let…

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2013 11 12 Re Perez 2949 300x200 | Branding For The People

How to be an entrepreneur who “makes a difference”

By | Branding, From the Blog, Uncategorized | 3 Comments

I constantly hear from entrepreneurs that they want to “make a difference.” While the phrase may be overused, the idea is still very powerful. I’ve used the phrase before. Many of my clients and colleagues use the phrase.We probably all want to make a difference with other people. I know I certainly do.   However, furthering that thought, I wanted to take a deeper look at how can entrepreneurs truly “make a difference”? After careful…

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