Category Archives: Branding

9 Key Branding Terms Simplified

By | Branding, From the Blog | No Comments

UNDERSTANDING THE BRANDING PROCESS DOESN’T HAVE TO BE COMPLEX. In fact, branding can be made simple, easy-to-understand, and easy-to-consume by entrepreneurs and small businesses. I am an advocate for clarity and understanding when it comes to any topic that I’m interested in. It’s also important to me when I make decisions for my business, whether I’m hiring a contractor/vendor, partnering with another business, or simply deciding what other investments I need to make in the business….

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Should you look down at your customers?

By | Branding, From the Blog | One Comment

Should you look down at your customers? I read an article in this past Sunday’s NY Times that I want to share with you.   It caught my attention because the article talks about a study that was published last month in the journal Environment and Behavior, where researchers at Cornell University manipulated the gaze of the cartoon rabbit on Trix cereal boxes and found that adult subjects were more likely to choose Trix over competing…

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What’s your favorite color?

By | Brand Story, Branding | 6 Comments

“What’s your favorite color?”   This question is my response when I meet someone who asks for my business card.   Why? Because I have different colored business cards. What follows when they tell me their favorite color is me reaching into my pocket to pull out a colorful set of business cards.   At first, the person compliments the cool idea. Then, they comment that they almost expect it (given that I’m a brander). After…

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When do you “fire” a client?

By | Branding | 12 Comments

This article may generate excitement or it may piss some people off.  It might initiate a healthy discussion on this topic, especially if you’re a service-based professional.   Either way, my singular intention is to empower you, if you’ve ever felt “trapped” with a client or if a client has ever mistreated you.   Very early on when I started my business, I heard a mindset expert say (and, I’m paraphrasing): “You have to let…

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How to be an entrepreneur who “makes a difference”

By | Branding, From the Blog, Uncategorized | 3 Comments

I constantly hear from entrepreneurs that they want to “make a difference.” While the phrase may be overused, the idea is still very powerful. I’ve used the phrase before. Many of my clients and colleagues use the phrase.We probably all want to make a difference with other people. I know I certainly do.   However, furthering that thought, I wanted to take a deeper look at how can entrepreneurs truly “make a difference”? After careful…

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