Category Archives: Branding Strategy

AmyJo Goddard TedX | Branding For The People

Sexual Empowerment Coach on TEDx

By | Brand Identity, Branding, Branding Strategy, Featured Brand, From the Blog, Testimonial | 2 Comments

If you think that brand is just a one-time initiative or if you think brand is just a logo, then you’re completely missing out on an exciting journey that branding will take you on. When properly nourished, your brand can catapult your business almost immediately. More importantly, it can take a life of its own and create remarkable success. Building your brand requires intention and attention. Everyday, I recommend creating an intention on what your brand…

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Close rate jumps 28% to 75% after rebrand

By | Brand Identity, Branding, Branding Strategy, Corporate Identity, Featured Brand, Visual Identity | No Comments

BACKGROUND   Rick and Erica Wiley’s web development business, Craftwerks New Media, was a successful website business with humble home basement beginnings.  Craftwerks catered to entrepreneurs struggling to establish an online presence on their own or with “bumpy” relationships with a current designer/developer. Their biggest challenge was that even after a few rebranding attempts on their own, their own brand appearance was too homely and casual. Their website not honoring the high quality work their…

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Rewriting the Book of Julie’s Business

By | Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, Corporate Identity, Featured Brand, Visual Identity | No Comments

BACKGROUND Julie A. Fleming’s business “Life at the Bar” was a successful coaching business that catered to attorneys who struggle with business development. Her biggest challenge prior to considering a re-brand was having a brand that did not match the level of sophistication of her work. Her company name was viewed as “cute,” “fun,” or “clever” and her image was too closely associated with the standard coaching industry. So, the company name and the brand…

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