BACKGROUND Rick and Erica Wiley’s web development business, Craftwerks New Media, was a successful website business with humble home basement beginnings. Craftwerks catered to entrepreneurs struggling to establish an online presence on their own or with “bumpy” relationships with a current designer/developer. Their biggest challenge was that even after a few rebranding attempts on […]
BACKGROUND Julie A. Fleming’s business “Life at the Bar” was a successful coaching business that catered to attorneys who struggle with business development. Her biggest challenge prior to considering a re-brand was having a brand that did not match the level of sophistication of her work. Her company name was viewed as “cute,” “fun,” or […]
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