If you think that brand is just a one-time initiative or if you think brand is just a logo, then you’re completely missing out on an exciting journey that branding will take you on. When properly nourished, your brand can catapult your business almost immediately. More importantly, it can take a life of its own […]
BACKGROUND Rick and Erica Wiley’s web development business, Craftwerks New Media, was a successful website business with humble home basement beginnings. Craftwerks catered to entrepreneurs struggling to establish an online presence on their own or with “bumpy” relationships with a current designer/developer. Their biggest challenge was that even after a few rebranding attempts on […]
BACKGROUND Julie A. Fleming’s business “Life at the Bar” was a successful coaching business that catered to attorneys who struggle with business development. Her biggest challenge prior to considering a re-brand was having a brand that did not match the level of sophistication of her work. Her company name was viewed as “cute,” “fun,” or […]
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