Category Archives: Branding Strategy

April 20 No Button | Branding For The People

How To Create A Branding System

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, From the Blog, Manifesto | No Comments

We often get asked, “What do you think of my logo?” And it’s a fair question, but not one that can be answered just be viewing the logo. You see, a brand is more than just a logo. It is a system. You can’t judge a logo in a vacuum any more than you can judge a pair of shoes without seeing the outfit they are going to be paired with. Objectively, your Jimmy Choos…

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April 11 What Business Are You Really In | Branding For The People

Branding Lessons From Failed Businesses

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, From the Blog | No Comments

When someone asks you, “What kind of work are you in?” What do you say? Most people have a standard answer lined up. “I work in finance,” or “I’m in marketing,” or for us, “branding.” But that isn’t actually the business you are really in. What you do goes deeper than the industry you are in and to prove our point we will share with you cautionary branding lessons from failed businesses. As a branding…

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Trust No Button | Branding For The People

Developing A Brand People Trust

By | Blog, Brand Identity, Brand Messaging, Branding Strategy, From the Blog | No Comments

In today’s business environment, everyone is focused on what makes their brand different. What’s your competitive edge? What makes you disruptive? How can you stand out? How can you grab attention? In the rush to be different, people are overlooking the value of being familiar. Familiarity may seem boring, but it’s one of the most powerful things you can be as a brand. Many incredible brands succeed not because they are the highest quality option…

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Youre A Commodity No Button | Branding For The People

The Value Of Branding

By | Blog, Brand Identity, Brand Messaging, Branding, Branding Strategy, Corporate Identity, From the Blog | No Comments

One of the most valuable ways branding can help your business is by allowing you to charge more. A recent study by Mckinsey and Co. prove just how staggering the value of branding really is. “During a First Insight executive retail dinner this fall, two partners from McKinsey and Company spoke to the value of a strong brand. McKinsey has identified a number of factors that are predictive of total shareholder return. They determined that…

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March Madness | Branding For The People

Branding March Madness

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, From the Blog, Naming | No Comments

The NCAA Men’s Basketball Tournament is unlike any other sporting event in the world. Every March the 64 best college teams in the country battle it out in a single elimination tournament to declare who is the best team in college basketball. But why is THIS tournament a ratings bonanza? People can’t seem to get enough of this tournament. If we look at the ratings for the NFL and NBA, the professional leagues for football…

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Branding vs marketing No Button | Branding For The People

Branding Vs. Marketing

By | Blog, Brand Identity, Brand Messaging, Branding, Branding Strategy, From the Blog | No Comments

Branding Vs. Marketing What is the difference? Is there a difference? And what should you be focusing on as you build your business? We ask this because we were just at ICON, infusionsoft’s annual digital marketing conference and while there we got the above questions, in some form or another quite a bit. Before understanding the answers to those questions we must first understand that branding and marketing are inherently linked but different endeavors all…

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Ubers Mistake No Button 1 | Branding For The People

What Is A Bad Brand Idea?

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, From the Blog | No Comments

Uber rebranded this month. And well, it isn’t the best brand idea. What is a bad brand idea? Read on. Uber’s mistake was not that they rebranded (their old brand left a lot to be desired) but rather that their new brand doesn’t hit the mark. For a company considered by many to be the future of travel and logistics and a company valued more than transportation and logistics stalwarts Ford and Fedex their new…

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Quality Doesnt Matter 1 | Branding For The People

Brand Attributes

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding Strategy, From the Blog | No Comments

What are the most important brand attributes? What, above all else, matters most to your customers? Most people would argue that to build a better brand you need to build a better product. It’s intuitive and logical. Everyone thinks they can tell a high quality product from a low-quality product, but in reality things are not always so obvious. Does a Mercedes have less mechanical problems than a Hyundai? Are you sure? Does Gucci make…

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lessons from superbowl ads21 1 | Branding For The People

Lessons Learned From Super Bowl Ads

By | Blog, Brand Identity, Brand Story, Branding, Branding Strategy, Corporate Identity, From the Blog | No Comments

Lessons Learned From Super Bowl Ads The Superbowl isn’t just the biggest day of the year for football. It’s the biggest day of the year for branding and advertising. Every company puts their best foot forward in an attempt to wow consumers and the competition. And although the Superbowl is reserved for big brands with big budgets there are still valuable lessons we can learn from the big boys. 1. Nostalgia Is In The Superbowl…

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are you smart2 1 | Branding For The People

Developing Your Brand Voice

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, From the Blog | No Comments

We don’t even know you (well we do, but we don’t know who is reading right now) but we do know you aren’t as smart as Albert Einstein. We hate to burst your bubble, but unless you are a physics savant (and if you are, godbless and thank you for reading our blog) chances are you aren’t as smart as Albert Einstein. However, we didn’t actually ask if you are AS smart as Albert Einstein…

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brand experience2 | Branding For The People

Feeling In Branding

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding Strategy, From the Blog, Testimonial | No Comments

Think of your favorite movie. What do you remember about it? Is it the characters, the music, the lighting? Or was it the way it made you feel: joyful, sad, scared or hopeful? What about your favorite car? Do you remember how much horsepower it had or do you remember how you felt when you opened it up for the first time on the highway with the windows down and the music up? Or that…

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social proof nobutton | Branding For The People

Why Social Proof Is Important

By | Blog, Brand Story, Branding, Branding Strategy, From the Blog, Social Media, Testimonial | No Comments

We often get asked, “What is branding?” Or, “What is a brand?” A brand is a desired perception. This means you don’t actually own it. You can only influence people’s perception of you. Great branding creates a desired perception so that when people think of your brand they think what you want them to think. You may want to be seen as high value, prestigious, powerful, cost-effective or a myriad of other qualities. One way…

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nye resolution | Branding For The People

Branding in 2016

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, From the Blog, Mindset | No Comments

Branding in 2016 New Years is a time of reflection and resolution. It is a time to reflect on what was, both good and bad, as well as a time to make change. Most people’s resolutions are personal in nature: Lose weight, make more money, finally take that dream trip. Or if your resolution is a business one: Make more money, write that book, or perhaps hire a star employee. However, these aren’t resolutions at…

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SubrandConfuses 1 | Branding For The People

The Danger Of Sub-Brands

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, From the Blog, Naming | No Comments

A sub-brand is a product or service whose character and brand values are distinct from, but related to, its parent brand. Sounds good right? When your business grows, you naturally introduce more products and services to better serve your customers. This instinctively calls for the introduction of “sub-brands.” However, what your brand builds, sub-branding can destroy. Too many people think in terms of how a sub-brand extends their brand, but neglect how customers think. In…

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WhenShouldIRebrand HeaderImage 1 | Branding For The People

When Should I Rebrand My Company?

By | Blog, Brand Messaging, Branding, Branding Strategy, From the Blog, Mindset | No Comments

One of the most common questions we get asked is “When should I rebrand my company?” And for good reason. The short answer is that it depends. It depends on what business problem(s) you have. When you invest in your business, you expect your investment to alleviate a business problem. Branding is an investment in your business, and like any investment in your business you expect an ROI on your investment. Branding can deliver an…

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