Category Archives: Branding Strategy

160929 BFTP NL Blog Image SM | Branding For The People

What Is Brand Architecture?

By | Blog, Branding, Branding Strategy | No Comments

Or, Using Brand Architecture to Organize That Family Holiday Dinner It’s the way a company organizes all of its current and future brands (and their intra-relationships) so that the company maintains its desired consumer perception(s). So, what is it? Brand architecture is often diagrammed to look like a tree, but sometimes it’s a little more complicated. Think about how you’d organize your extended family (including in-laws) at a sit-down holiday meal so that everyone enjoys…

Read More
160908 BFTP NL Blog article SM | Branding For The People

Photoshopping Your Brand Out Of Business

By | Blog, Brand Messaging, Branding, Branding Strategy, Image | No Comments

Are your pictures telling lies? Editing can help correct light, shadow, color, stray hairs – the little things that detract from the image. The image that tells your story and reaches customers. So what’s the problem? Excessive photoshop. Getting Carried Away! Photoshopping that goes beyond the smoothing out of a wrinkle, dark circle, or weird fold all the way to changes in hair, skin, eyes, makeup, muscle tone…. Photoshopping that changes your brand’s believability. Perhaps we should call it overshopping….

Read More
160728 BFTP NL Header Image SM 02 | Branding For The People

Creating A Niche Brand

By | Blog, Brand Messaging, Branding Strategy, From the Blog | No Comments

Creating a niche brand is easier than you think. A brand becomes stronger when it narrows its focus. But what happens when you narrow your focus to such a degree that there is no longer a market for your brand? You niche so deep that no one is doing what you are doing? Congratulations. You just created a new brand category. What was the market for expensive vodka before Stolichnaya? Almost nothing. What was the…

Read More
160721 BFTP NL Header Image SM | Branding For The People

3 Things Your Brand Promise Must Have

By | Brand Identity, Brand Messaging, Brand Story, Branding Strategy, From the Blog | No Comments

Few things irk consumers more than an empty brand promise. You know the feeling. When a brand promises, “The very best service” yet fails to deliver a great experience. When a company promises the world and delivers a little blue marble, you lose faith in them. Trust is eroded. When a brand fails to deliver on their brand promise it damages the brand considerably. It becomes a lie, and just like momma said, you should…

Read More
160714 BFTP NL Header SM | Branding For The People

PokemonGo Brand

By | Blog, Brand Identity, Branding Strategy, From the Blog | No Comments

PokemonGo Brand As people around the United States gather at parks and other public spaces to capture and train their augmented-reality creatures in PokémonGo, the three companies responsible for the the mobile app are probably having a difficult time counting all of their money. In case you’ve been living under a rock, PokemonGo is a mobile game that allows players to catch Pokemon in the real world using their phone or mobile device, and it’s…

Read More
160707 Header SM | Branding For The People

Branding Secrets

By | Blog, Brand Identity, Brand Story, Branding Strategy, From the Blog | No Comments

Branding Secrets. The allure of a secret is a strong one. After all, who doesn’t want in on a good secret? A secret can be great for your brand because it adds to your mystique. Secrets are alluring, intriguing and fascinating. To show our point, here’s a little secret about secrets. In, L.A., a city where very little remains hidden from the likes of paparazzi and crazed fans, one restaurant thrives on secrets. The name…

Read More
160630 Header SM | Branding For The People

Enhance Your Brand’s Reputation

By | Brand Messaging, Brand Story, Branding Strategy, From the Blog, Mindset | No Comments

Enhancing your brand’s reputation is vital to your success.That’s no secret, brand spends millions upon millions in the hopes that you will think positively of them. However, chances are you don’t have millions to spend on enhancing your brand’s reputation. This means you need to be more creative, and one of the best ways to enhance your brand’s reputation is by speaking. Getting in front of your people and actually connecting with them is huge…

Read More
160623 Header SM | Branding For The People

Extending Your Brand

By | Brand Identity, Branding Strategy, From the Blog, Naming | No Comments

Extending your brand is a pretty natural move for many people. After all, introducing new products and services is how you make more money right? It can, but it can also cost you money and damage your brand. The reason is because extending your brand causes confusion. A brand cannot get into the mind, cannot stand for something, without consistency. Extending a brand, by definition, changes it in some way. You have to be very…

Read More
160526 Header SM | Branding For The People

Branding Lessons From Rappers

By | Blog, Brand Identity, Brand Messaging, Branding, Branding Strategy, From the Blog | No Comments

When looking for inspiration, it is often best to look outside your industry. Looking inside your industry for inspiration inherently means someone in your industry is already doing something you are not. Simply copying them isn’t a good idea. However, looking outside of your industry brings all sorts of exciting ideas and creative opportunities. Which is why we bring you branding lessons from rappers. Successful rappers are some of the smartest branders that you can…

Read More
May 18 Blog NO BUTTON | Branding For The People

Why Did Instagram Rebrand?

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding Strategy, Featured Brand, From the Blog | No Comments

Why Did Instagram Rebrand? Instagram recently rebranded and the response is varied. Some people love it, some people don’t. People don’t like change, so it’s predictable that there would be backlash to a drastic change to a brand people are very intimate with. Instagrams new brand is a good one in our opinion. However, our opinion on the rebrand has less to do with the new colors, and more to do with the strategic reasons…

Read More
May 11 No Button | Branding For The People

How To Win New Customers

By | Blog, Brand Messaging, Branding, Branding Strategy, From the Blog | No Comments

Growing and scaling a business is a hard thing. It takes money to grow a business. To get more money means you need more customers. Which begs the question, “How to win new customers?” Right? Wrong. The pursuit of new customers could actually be hurting your business and your brand. Not helping it. There is an old rule in business called the 80-20 rule. It states that 80% of your revenue comes from 20% of…

Read More
May 4 Blog No Button 1 | Branding For The People

36 Reasons To Rebrand

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, From the Blog | No Comments

There are many reasons to rebrand. In fact there are 36 of them! But before going through a branding process it is important to know why you are doing so and what you want a branding engagement to accomplish. Branding is one of the most important endeavors you will take on as a business owner. It defines your company to your customers, to your employees, to the world and to yourself. It’s important to ask…

Read More
April 20 No Button | Branding For The People

How To Create A Branding System

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, From the Blog, Manifesto | No Comments

We often get asked, “What do you think of my logo?” And it’s a fair question, but not one that can be answered just be viewing the logo. You see, a brand is more than just a logo. It is a system. You can’t judge a logo in a vacuum any more than you can judge a pair of shoes without seeing the outfit they are going to be paired with. Objectively, your Jimmy Choos…

Read More
April 11 What Business Are You Really In | Branding For The People

Branding Lessons From Failed Businesses

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, From the Blog | No Comments

When someone asks you, “What kind of work are you in?” What do you say? Most people have a standard answer lined up. “I work in finance,” or “I’m in marketing,” or for us, “branding.” But that isn’t actually the business you are really in. What you do goes deeper than the industry you are in and to prove our point we will share with you cautionary branding lessons from failed businesses. As a branding…

Read More