Category Archives: Branding Strategy

Lessons Learned From Super Bowl Ads

By | Blog, Brand Identity, Brand Story, Branding, Branding Strategy, Corporate Identity, From the Blog | No Comments

Lessons Learned From Super Bowl Ads The Superbowl isn’t just the biggest day of the year for football. It’s the biggest day of the year for branding and advertising. Every company puts their best foot forward in an attempt to wow consumers and the competition. And although the Superbowl is reserved for big brands with big budgets there are still valuable lessons we can learn from the big boys. 1. Nostalgia Is In The Superbowl…

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Developing Your Brand Voice

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We don’t even know you (well we do, but we don’t know who is reading right now) but we do know you aren’t as smart as Albert Einstein. We hate to burst your bubble, but unless you are a physics savant (and if you are, godbless and thank you for reading our blog) chances are you aren’t as smart as Albert Einstein. However, we didn’t actually ask if you are AS smart as Albert Einstein…

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Feeling In Branding

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Think of your favorite movie. What do you remember about it? Is it the characters, the music, the lighting? Or was it the way it made you feel: joyful, sad, scared or hopeful? What about your favorite car? Do you remember how much horsepower it had or do you remember how you felt when you opened it up for the first time on the highway with the windows down and the music up? Or that…

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Why Social Proof Is Important

By | Blog, Brand Story, Branding, Branding Strategy, From the Blog, Social Media, Testimonial | No Comments

We often get asked, “What is branding?” Or, “What is a brand?” A brand is a desired perception. This means you don’t actually own it. You can only influence people’s perception of you. Great branding creates a desired perception so that when people think of your brand they think what you want them to think. You may want to be seen as high value, prestigious, powerful, cost-effective or a myriad of other qualities. One way…

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Branding in 2016

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, From the Blog, Mindset | No Comments

Branding in 2016 New Years is a time of reflection and resolution. It is a time to reflect on what was, both good and bad, as well as a time to make change. Most people’s resolutions are personal in nature: Lose weight, make more money, finally take that dream trip. Or if your resolution is a business one: Make more money, write that book, or perhaps hire a star employee. However, these aren’t resolutions at…

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The Danger Of Sub-Brands

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, From the Blog, Naming | No Comments

A sub-brand is a product or service whose character and brand values are distinct from, but related to, its parent brand. Sounds good right? When your business grows, you naturally introduce more products and services to better serve your customers. This instinctively calls for the introduction of “sub-brands.” However, what your brand builds, sub-branding can destroy. Too many people think in terms of how a sub-brand extends their brand, but neglect how customers think. In…

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When Should I Rebrand My Company?

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One of the most common questions we get asked is “When should I rebrand my company?” And for good reason. The short answer is that it depends. It depends on what business problem(s) you have. When you invest in your business, you expect your investment to alleviate a business problem. Branding is an investment in your business, and like any investment in your business you expect an ROI on your investment. Branding can deliver an…

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How To Build A Brand In 5 Phases

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, From the Blog, Visual Identity | No Comments

As Brand Strategists. we often get asked how to build a brand. To be honest, there isn’t a universally accepted way to build a brand. There isn’t a brand building instruction manual or guidebook. However, at Branding For The People, we have a clear and structured process for building brands. It’s a 5 phase approach we hope proves valuable to you as you think about branding or rebranding. Phase 1 – Discovery The first step…

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When do you change your company name?

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, Corporate Identity, From the Blog, Naming | No Comments

At the BRANDING FOR THE PEOPLE offices, the topic came up about the proper strategy for rebranding ISIS. By ISIS, we mean ISIS Pharmaceuticals. ISIS (The Jihadist Group) is, putting it mildly, a huge problem in the world, and they are also causing huge problems in the world of branding, particularly when it comes to naming. “Even though people know we’re not associated with the terrorist group, the name itself has so many negative connotations,”…

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Extending Your Brand Beyond Your Logo

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, From the Blog, Visual Identity | No Comments

Brands are more than just a logo. The logo is important, yes, but a customer identifies a brand by more than just a logo. The colors you use, imagery, design, messaging, and copy are other ways people can identify your brand, and more importantly be inspired to buy it. Let’s break down a few ways to extend your brand beyond your logo by starting with the logo itself. Logo The golden arches of McDonalds are…

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How To Write A Creative Brief

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70% of all communication is mis-interpreted in some way. Furthermore, that statistic is based on verbal communication, where inflection of someone’s voice, and tonality are more easily deciphered. That percentage would be even higher when discussing written communication, which is why it is critical that designers working on your brand understand the vision in your mind and have clear direction on how to create the branded materials you need. Many people expect designers to understand…

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Sales Advice For Small Businesses

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Sales are the lifeblood of any business. If you don’t make sales, you don’t have a business, you have a hobby. Still, “sales” as a profession and as a function is sinking. It’s dying a slow death. People don’t get sold to anymore, they simply buy things at their own discretion. When was the last time you went to the grocery store and someone convinced you to buy their milk instead of a competitor’s? It…

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5 Ways To Define Your Target Market

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Target Market. Target Audience. Ideal Clients. Your Niche. These terms have all become business buzz-terms. It doesn’t seem you can have a conversation about business for more than a few minutes without one of these terms coming up, and for good reason. A brand is a desired perception, which means it lives in the minds of your target audience. Therefore it is really, really important we understand what your target audience looks like and what…

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Point Of View: Your Biggest Asset

By | Blog, Brand Identity, Brand Messaging, Branding, Branding Strategy, From the Blog, Mindset | No Comments

One of the least polarizing things I can say is that Glenn Beck is nothing if not polarizing. He speaks his mind, has strong opinions, and rarely holds back. Regardless of my, or your opinion of him, his success is undeniable. He has a point of view that shapes his worldview, and this is the key to his success. I recently spent some time in Texas, and got to meet Glenn Beck, hear him talk,…

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The Difference Between BIG and SMALL Business Branding

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Most people, when they think of the difference between BIG and SMALL Business Branding think Apple, Coca-Cola, Mercedes-Benz, and how they can look so good, and be so ubiquitous… But remember, these are big, established, revolutionary brands. Those are wonderful brands, but they aren’t meant to be your guide for small business branding. In fact, you should most likely do the opposite of what the big brands are up to. To go back to Apple…

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