Category Archives: Branding Strategy

Professional Is Not A Personality

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy | No Comments

Does your business make money? Congratulations. You are a professional, but professional is not a personality and therefore, it isn’t memorable or differentiated from your competitors. Being professional means you are competent, skilled even, but it doesn’t make you intriguing, unique or different from your competitors. You could actually be incredibly boring. Here’s a little secret for you… Quality is assumed. We assume that when we hire an electrician, the light switch will turn on….

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The Top 7 Brands of 2015

By | Blog, Brand Identity, Brand Messaging, Branding, Branding Strategy, From the Blog | No Comments

Welcome to the internet’s most unofficial (yet honest!) ranking of the Top 7 Brands of 2015. We at BRANDING FOR THE PEOPLE believe that in order to build a fantastic brand you’ve got to have 7 consistent components including Logo, Colors, Fonts, Imagery, Voice, Overall Design and Extrapolated Brand Positioning. So, in this vein, we have selected one exceptional company as a stand out representation of how to do each of these things right. Feast…

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Don’t buy this!

By | Blog, Brand Identity, Brand Messaging, Branding, Branding Strategy, From the Blog | No Comments

How to use Attraction and Repulsion in Branding When it comes to sales and marketing, most entrepreneurs focus only on the “BUY THIS” approach. What if I told you that it is equally (if not more important) to utilize the “DON’T BUY THIS” approach? In other words, rather than appealing to the population at large, focus on a target market. You could focus on being everything to everyone. Several gigantic brands do the same thing every day!…

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The top 5 types of logos

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Many branding agencies, including us, will tell you that your brand is much more than a logo. But that doesn’t mean your logo isn’t important. In fact, it can be a central component to building your brand. Why? Because it’s usually the first expression of your brand that a person will see. So, a logo can be powerful and instrumental in establishing your mark in the business world. However, when it comes to logo design,…

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Are You Forgettable?

By | Blog, Brand Identity, Brand Messaging, Brand Story, Branding, Branding Strategy, Corporate Identity, From the Blog, Visual Identity | No Comments

At BRANDING FOR THE PEOPLE, we make our market differentiation dollars work, and work hard. Our brand is strong and consistent and memorable, and every investment that we make builds off of the one before it. We look at every speaking engagement, every email blast, every phone call, business card, webinar and presentation as a rung on the ladder toward our future. As an entrepreneur, this probably comes as no surprise to you. “So what?…

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How To: Find a Font That Matches Your Personality!

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Have you ever looked for a listing of fonts by personality or wanted to know which typefaces are best for communicating different types of messages? Below are listed 12 different and distinctive fonts, each of which tell their own story! The most important thing to consider when looking at a font to match your brand’s personality and messaging is the history of the typeface, and what it is commonly associated with. Anyone can easily discern…

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3 Tips to Elevate Your Brand With Photography

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Do you want to inspire confidence and compel clients to action? Try using consistent photography in branding your company, and you’ll win a dependable following! Across the many touch-points of your brand outreach, you are bound to use photography… within backgrounds, headshots, before/after stories, blog posts, social media posts, and in innumerable other applications. No matter what the scenario, photos do some heavy lifting when it comes to communicating your message. So, are your pictures…

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When is it Time to Rebrand Your Company?

By | Blog, Brand Identity, Brand Messaging, Branding Strategy | No Comments

If you have been reading this blog for any amount of time, you know that we preach consistency, consistency, consistency! A consistent brand experience, for a targeted buyer, in their language, across all 7 major touch points (Logo, Color, Typography, Voice/Personality, Photography, Info Hierarchy & Positioning) is the bedrock of any trustworthy and compelling brand. Why then would you EVER rebrand your company? Wouldn’t that just throw everyone off and force you to rebuild your…

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The Newest San Diego Based Branding Agency

By | Blog, Brand Messaging, Branding Strategy, Corporate Identity | No Comments

Calling all SoCal Natives, we are the newest San Diego Branding Agency and we want to meet you! As companies grow and change, they sometimes lose attachments to the communities they reside within. New locations open up, home offices expand and focus on the national stage robs organizations of their roots! At BRANDING FOR THE PEOPLE, we have vowed not to let this happen. We believe strongly in community branding and community involvement. Although we…

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